Record investment in R&D and sustainability
Consolidating the retail and foodservice model
The US market as a strategic lever
Europastry closed 2025 with a turnover of €1,650 million, consolidating sustained double-digit growth. The company identifies the United States as its primary expansion vector for 2026, leveraging the low penetration of frozen bread in the American market compared to European standards.
The rise of frozen dough in the Horeca channel
Barcelona, 25/03/26
The 9.7% growth in the last fiscal year confirms the strength of high-quality frozen bread as an operational standard in organized catering and foodservice.
For sector operators, Europastry has proven that logistical efficiency and waste reduction are critical assets for capturing market share in a volatile cost environment. With over 90.000 active clients, the company leverages its leadership by offering artisanal bakery products in a frozen format, allowing hospitality establishments to differentiate their menus without increasing fixed cost structures. The recent opening of specialized production lines in Azuqueca de Henaresreinforces this service capacity for a channel that increasingly demands consistency and extended product shelf life.
United States: a structural growth margin
The North American market has become the group’s second-largest destination by volume, with a turnover of €300 million in 2025.
The strategic argument is purely metric: while frozen bread represents 40% of consumption in Spain, it barely reaches 20% in the US. This gap, combined with expectations of domestic consumption recovery due to tax cuts planned for 2026, sets the stage for an expansion where Europastry already plans to double its footprint through acquisitions such as Highland Baking. Compared to the cautious outlook for the European market, the American ecosystem is viewed as the main reserve for inorganic growth over the next three years, especially after quintupling its US business since the acquisition of Wenner Bakery.
R&D and sustainability as procurement criteria
Investment in technology reached €124.4 million, with the inauguration of the CEREAL center as the hub for innovation in health and convenience trends.
However, operational sustainability is beginning to act as a supplier selection criterion for major retail accounts and collective catering tenders. A 51% reduction in carbon footprint and the use of 90% renewable energy in its plants position Europastry as a partner aligned with the ESG goals of modern distribution. Projects such as the carbon neutralcookie plant in the Netherlands and the use of high-efficiency electric ovens highlight that industrial competitiveness in the frozen dough sector no longer depends solely on scale, but on the decarbonization of the supply chain.
infoodspro+
